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Llanelli gym owner’s hefty cost for fly posting

A Llanelli gym owner has felt the full weight of the law after advertising a couples only special offer illegally.

Michael John Davies and his company Robert Davies Health and Fitness have been faced with heavy costs totalling over £1,000 in a prosecution led by Carmarthenshire County Council.

The boss of the Dafen firm admitted fly posting by placing a trailer advertisement hoarding on a grass verge without permission when he appeared at Llanelli Magistrates Court on Friday.

The court heard that acting on a complaint on June 30 last year, council enforcement officers visited the area adjacent to the roundabout on the A4138 at Trosserch Road, Llangennech. The sign advertised “6 month off peak couples only £19.99”. The contact number and web address belonged to the company.

Following an interview with council enforcement offices in August, Davies explained he was unaware of the need to obtain permission from the highways authority.

Davies was fined £200 and told to pay £122 costs and £20 victim surcharge and his company Robert Davies Health and Fitness must pay £376, £246 in costs and £38 victim surcharge.

The council’s executive board member for enforcement, Cllr Philip Hughes said: “We have a statutory duty to keep the county clean. Fly-posting makes an area look messy and untidy and if not removed, the posters slowly rot, becoming more unsightly and causing litter. They also have the potential to distract motorists causing road traffic collisions; not to mention the additional burden on the council budget. In addition, the businesses involved are gaining an unfair advantage over their law abiding competitors by not paying for advertising space.”

For further information on fly posting, visit our website



Page Updated On: 09/01/2018 (16:03)